From the point of view of Whitby, an app publisher, it no longer makes sense to control the right to make and distribute work. In fact, he points out that, from both a creative and entrepreneurial perspective, free distribution of work is often a clever move. He gives his app publishing company Touch Press, as an example of this. Whitby maintains that, in our technological age, a shift in the legal framework of copyright is necessary in order to better control the right to make money, without paradoxically blocking the free flow of ideas.