This is a snapshot of the findings and results of the research and impact of Writing the Future. There remains much to be done before UK publishing is future fit. But, that there has been a positive reaction in some quarters and that businesses finally seem to understand that diversity is not an option if they wish to survive, is encouraging. As the editor of In Full Colour, I know too well how easily early gains are lost. But, it feels as if WTF has focused minds more clearly on the business case for driving diversity, and that makes me cautiously optimistic about UK publishing’s ability to remain relevant to an increasingly diverse readership.