Withnell looks into the use of social media in healthcare, pointing out that it has become a large part of his working life in the sphere of nurse education. The body of the article focusses on the pitfalls that a healthcare professional should be aware of when using social media. It also covers the relative ease of avoiding said pitfalls, whilst juxtaposing this with the great creativity that social media affords for those who are confident enough to use it professionally.