9. Publish Less, Communicate More!

Sarah-Mai Dang, working from within the context of German academic parameters, questions a publication process that relies on economic structures often beyond the reach of the graduate and maintaining the ‘symbolic capital of the book’. Instead, she chose to publish her research in four different formats, trying to undo a staid and costly convention that not only prevented affordable (for both author and reader) public dissemination, but also a speedy delivery of scholarship and access to an international audience. Simultaneously, as a media studies scholar, she turned this process into a research project, taking stock of data to measure impact.