Katriina Heljakka, Doctor of Arts, MA Art History, MSc Economics, leads the Pori Laboratory of Play research group at the University of Turku in digital culture studies. Previously, she has worked on the Academy of Finland research project Ludification and Emergence of Playful Culture, and at the Centre of Excellence in Game Culture Studies, and recently as part of museum teams playifying various exhibitions. Heljakka’s academic articles on toys and play experiences have been featured in international publications by the New York University Press, Routledge, Palgrave, and Springer, as well as in multiple scientific journals, such as American Journal of Play and the International Journal of Play. Heljakka currently studies technologically driven play, playful environments, tools and techniques in playful learning and work, and the visual, material, digital and intergenerational cultures of play.