15. Monsieur Croche

This chapter is a case study of the concert series, Monsieur Croche (Antwerp). Founded in 2017, the concert series brings French music to its audience in an approachable and engaging way. The series’ performances take place in unconventional concert venues such as art galleries, museums, and cathedrals. The small venue and the proximity to the artists, make the events intimate and exclusive - at eye level with our audience. The venue itself is rich with art and provides a creative environment. Each concert is one-of-a-kind, as it tells the story of one specific composer. Monsieur Croche did not survive four seasons without any challenges regarding institutional barriers, finance, and instrument and audience logistics. These will be the focus of the chapter to provide a model that others can emulate. Bringing classical music to the audience in an approachable, engaging, and interdisciplinary way is the Monsieur Croche vision. It fosters awareness, inclusion, and interaction, believing that these are key elements in keeping classical music alive and relevant today.